Bonnie Kintzer started in media at a consulting firm where one of her clients was the Reader’s Digest Association. She quickly fell in love with the business, which led her to leadership roles at marketing companies and eventually Reader’s Digest. She’s currently the president and CEO of Trusted Media Brands, which she’s transformed from traditional media company to entertainment powerhouse. She’s also a member of AAM’s Board of Directors.
Bonnie shares what surprises her about the industry, advice for someone starting out in media and what she’s most proud of in her career.
How did you choose your career?
Media is a very exciting industry — always changing, always teaching you something new, always challenging you to evolve and grow. For me, that's what I love — a career that pushes me and continues to inspire.
What surprises you about the industry?
Media is full of surprises but certainly the speed of change these last few years has been exceptional.
Share an initiative that helped your company innovate.
The acquisition of Jukin Media, the leader in UGC (user-generated content) video, was a game changer for us. It has repositioned us as a player in streaming, social and licensing in addition to web, magazines and books. We are an entirely different company and one that continues to embrace new opportunities.
How has AAM supported your company?
AAM is critical for the information they provide our company as well as the esteemed stamp of approval with advertisers.
What are you most proud of in your career?
I am most proud of the team of people I work with. They make me a better leader every day.
What advice would you give someone starting out in media?
Pursue something you love. We all spend many hours working, and you should feel great about what you do and what you are contributing to the world.
What word describes your company?
Innovative
Where do you see the industry in 10 years?
I expect the magazine industry to be smaller and healthier. We will find the balance between consumer and advertiser revenue and continue to deliver enormous value.
What do you like to do in your free time?
I am a big reader. I love to hike and workout.
What goal would you like to achieve?
I’d like to be able to do a handstand!