As the industry’s top source for trusted cross-media data and analytics, AAM’s Media Intelligence Center houses independently verified data for more than 2,700 publications across North America. But data intelligence is only helpful if you know how to use the tools that allow you to make better decisions. Here are four tips for maximizing AAM’s Media Intelligence Center so you can translate data insights into profitable knowledge.
1. Use Every Tool Available
AAM’s Media Intelligence Center is more than just downloadable PDF reports. The database also includes a variety of analysis tools and reports, all available to AAM clients for no extra charge. The Analyzer tools allow you to quickly create targeted, customized reports to monitor publications in targeted markets, build presentations and reports, create trend analyses, and review performance.
2. Get More People Involved
AAM’s Media Intelligence Center is open to all clients’ employees; all you need is a member number. Spread the knowledge and encourage your colleagues to sign up and get familiar with the data, the trends and the insights.
3. Investigate AAM Brand View
Brand View is a new data option from AAM that allows media companies to develop a compelling cross-media brand profile within the Media Intelligence Center. The multi-dimensional profiles better reflect publishers’ advertising opportunities and give buyers access to credible information in one convenient location.
4. Educate Yourself
Knowledge is power. Gain the knowledge you need to turn disorganized data into actionable insight with AAM’s training sessions. From webinars to quick start guides to customized training sessions, there’s a program that fits your time and knowledge level. And they all fit your budget—free.