In our Circulation 101 columns, we explore some of the foundational knowledge needed to understand and analyze print and digital circulation. Whether you’re new to circulation and AAM and need a quick cheat sheet or you’re a veteran looking for a quick refresh, we’ve got something for you.
The traditional hard-copy newspaper.
A digital edition that is consistent in character and editorial content with the print edition. A digital replica, which may contain additive or updated editorial content, needs to contain the ROP (run of press) as scheduled in the print edition. Advertising may differ and may exclude FSIs (free-standing inserts).
A digital edition that is consistent in character and editorial content with the print edition. Nonreplica editions need to contain a clear reference to the host print newspaper (i.e., "edition of," "produced by," etc.). Advertising may differ and may exclude FSIs (free-standing inserts).
Net of Considerations
A consideration is anything that a consumer may be offered to encourage them to purchase a newspaper. For example, a coffee mug featuring the newspaper’s logo or tickets to a local sporting event are both considerations. Net of considerations is the amount of money the publisher receives after the value of the consideration has been deducted from the purchased price of the newspaper or subscription.
To qualify as paid, a consumer must have paid at least one penny, net of all considerations, for the newspaper subscription.
Paid Single-Copy Sales
Copies of the newspaper sold at newsstands, racks, retail outlets, etc. Again, the consumer must have paid at least one penny, net of considerations.
These copies are distributed free of charge to readers and include home delivery address specific, home delivery market coverage, education copies, university copies, employee/agent copies, retail/business, distribution to apartments, and racks and other distribution. You can learn more about qualified nonpaid circulation by downloading our full newspaper definitions guide.
Total Average Circulation – Print & Digital
The sum of total paid and total qualified nonpaid print and digital distribution.