AAM in Action: New Industry Working Groups to Shape the Future of Media Assurance

by Rich Murphy, CEO

In December AAM launched working groups for news media, magazine/business media, and media buyers. These groups bring together the industry’s front-line leaders to discuss key trends, share insights and provide feedback on AAM’s data and assurance offerings. With a focus on collaboration and innovation, this initiative is a step forward in our mission to help media buyers and sellers transact with trust.

Initial Focus: Optimizing AAM Reporting Solutions

The first topic was a review of AAM data solutions to identify the most valuable features and explore enhancement opportunities. These conversations provided valuable insights:

• Publishers shared how they leverage tools like Brand View and ZIP code maps to share data internally, support ad sales teams and improve decision making. Many were interested in reporting digital data across channels with AAM’s automated approach.
• Media buyers highlighted the importance of time-saving tools in the Media Intelligence Center, such as searching by ZIP code and downloading detailed data from the News Media Analyzer and Periodical Analyzer. These tools streamline workflows and are critical for planning decisions. Buyers also seek current publisher data and media kits, so they appreciate the latest information in AAM Brand View.

While many users rely on specific features in AAM’s Media Intelligence Center, there is untapped potential in leveraging the platform’s full capabilities. AAM plans to launch new educational content in 2025 to help members get even more value from their AAM data.

Interested in Joining?

We are looking for individuals who are enthusiastic about media data and improving the industry to grow the working groups in 2025. Participants will have the opportunity to:

• Discuss Industry Trends: Stay ahead by exploring emerging topics such as best practices for AI, programmatic transparency and digital growth.
• Network with Peers: Build relationships with like-minded professionals who share your commitment to advancing media quality and accountability.
• Influence AAM’s Solutions: Share your expertise to help refine AAM’s audit and reporting solutions to address the evolving needs of publishers and media buyers.

The working groups meet virtually for one hour several times a year. The next meetings will be held in Q1 2025. If you are interested in joining or learning more, please let us know.