In a crowded digital marketplace, publishers must stand out from the competition and earn recognition for their commitment to transparency.
Enter AAM Brand View — a way for audited publishers to showcase their verified cross-media data and essential company information in an engaging, visual format. All AAM-audited publishers can create a Brand View profile as a complimentary benefit and share their profile with anyone — even those without access to AAM’s database.
Several publishers shared why they value reporting cross-media data and how they promote their brand with Brand View.
“Brand View gives us a place to share all our verified data in one place including web, social media and newsletter subscribers,” said Todd Peterson, senior vice president of audience for Farm Journal. “We want to show advertisers that compared to our competitors, we’re the biggest brand and we have the greatest reach. When our data is included in AAM’s platform, it proves that what we’re providing has been verified, and we’re not just emailing advertisers random numbers.”
Oncolytics Today, a B2B brand from NCODA, a not-for-profit organization that supports oncology practices, recently launched its Brand View profile to showcase its website data. Stephen Ziter, chief operating officer of NCODA, values sharing Oncolytics Today’s total brand audience in one easy-to-use platform.
“I love Brand View. It's super intuitive. It's everything I could want to work for us online and promote our company even while we're sleeping.”
He added that verified data are important to help sponsors and content contributors understand the true size of their audience.
“In today’s world where anyone can publish anything about their metrics, it’s important to have that data validated by a third party,” Ziter said. "If someone volunteers their time to contribute an article, they want to know that it will get reach. We want to provide our sponsors and contributors with verified numbers that support that.”
Brand View makes data easy to share. Each profile has a custom link that can be sent to anyone.
“Our sales team loves it because it’s easy for them to send the link to advertisers and give them access to all our new data in one place,” said Jessica Perez, business analyst at The Dallas Morning News, which uses Brand View to share its website, print and audience demographic data.
Brand View also makes it easy to inform internal teams when new data is available. Teams can view all data in one location to gauge how channels perform.
“I share our Brand View profile link with more than 30 members of our team whenever new data is released and encourage them to send it to our advertisers,” Perez said.
Dwight Wilhelm, senior director of owned and operated products and sales at Medium Giant, an agency of The Dallas Morning News, said viewing digital replica data alongside print circulation data helped inform his team about the growth of their digital product.
“Because we knew that our e-paper audience was growing relative to our print audience, we put energy into developing products that help connect our advertisers with that growing segment of our audience,” Wilhelm said.
Verified digital data also informs Oncolytics Today’s content decisions.
“If we see that one issue received more web views than the prior issue, it helps us conclude that our audience wants to see more of that content," Ziter said. "Then we look at ways to provide that, such as making it a standing section or a regular feature. It also helps us base our decisions on accurate and verified data.”
He emphasized the importance of using AAM-verified data to improve efficiencies across the company.
“If publishers aren’t leveraging the data they have available, they’re missing a tremendous opportunity to make more informed business decisions.”
Want to launch or update your Brand View profile? AAM can help. To get started, fill out this brief form.