Researching media options doesn’t have to be time intensive. AAM’s Media Intelligence Center provides several tools to make the process easy and efficient. Here are some dos and don’ts to help jump start your data analysis.
Is there a group of publishers that you analyze regularly? Don’t search for them one by one each time in the search bar; save your list for easy retrieval. This tutorial shows you how to get your list organized so you can start your analysis in seconds.
New AAM data is released every day. Don’t log into the Media Intelligence Center to check on a particular publisher; set an email alert to be notified when new data is available. This video walks you through how to set up alerts and how to add and remove publishers from your alert list.
Unsure of what publishers you’re looking for? Don’t scroll through pages of titles; use the Media Intelligence Center’s comprehensive list of filters to narrow your selection. The market filter is described below.
Looking for more quick data tutorials? Visit the Media Intelligence Minutes page.