We are excited to introduce AAM Media Signal Select (beta), a new tool designed to bring greater trust and transparency to digital media. This innovative solution provides impartial insights into digital inventory, helping media buyers make informed and efficient planning decisions while giving publishers valuable feedback on how their sites align with industry best practices.
Here is an overview of the solution, the benefits for media buyers and publishers and what sets it apart in today’s marketplace.
AAM Media Signal Select is a new tool that provides media buyers impartial information about digital inventory to help them make informed, efficient media planning decisions. This solution uses a combination of automated processes and human review to evaluate digital inventory for site signals important to media buyers including user experience, privacy, anti-fraud and site identity.
AAM’s easy-to-use interface provides a list of signals important to media buyers in areas including user experience, privacy and anti-fraud. Buyers can select their preferred signals to find media partners and create inclusion lists that may be integrated into media buying platforms. Publishers can also review how their sites perform based on these signals.
The solution evaluates sites in four key areas:
With growing concerns about brand safety, privacy and ad fraud, media buyers want independent, impartial solutions to help identify digital media partners that incorporate best practices. AAM worked with its media agency members to understand which signals were most important when evaluating digital media properties and how those signals aligned with evolving industry guidance.
AAM Media Signal Select helps buyers find media partners that align with their buying criteria by providing multiple data points in one comprehensive source. Buyers can tailor the evaluation to select signals that match their criteria and align their investments with quality, reliable media. This tool automates the discovery and vetting processes, saving buyers significant time and effort.
AAM Media Signal Select helps media companies better understand which signals are important to buyers and how their signals may be impacting their revenue performance. Publishers can receive a evaluation of their website from AAM.
Contact AAM for more information, schedule a demo or access to the tool.