2025 was an active year for AAM data. New solutions like the Assurance List and Media Intelligence Preview helped boost publisher visibility while the Media Intelligence Center offered new features like media kit links and cross-media profiles for all publishers. As we wrap up 2025, let’s look at three highlights that show how AAM publisher data is accessed throughout the year.
As the world’s largest media verification organization, AAM is the only place to view cross-channel metrics for the largest media properties. 883 publishers, media buyers and researchers are registered users of the Media Intelligence Center, AAM’s database of media information. With more than 1,000 publisher data sets available, Media Intelligence Center Users viewed or generated 40,309 reports. Media buyers don’t have to ask publishers for their data — the Media Intelligence Center meets their needs 24/7.
Two new data solutions introduced AAM publishers to a wider segment of potential partners.
Media Intelligence Preview provides listings of free top-line data for AAM-audited magazine, business and news media publishers. Its pages were viewed nearly 1,400 times since its launch this summer, expanding the reach of publisher data beyond AAM members.
The recently launched Assurance List is a directory of AAM clients who demonstrate their commitment to transparency through independent audits and industry certifications. All media audit client listings feature a profile with additional information about the publisher and media kit links alongside top-line print, digital, website, app, social and newsletter data. This year 454 new profiles were published, and 98% of all published profiles were viewed via the Assurance List.
The largest agency holding companies — Publicis, WPP and OMD, independent agencies, and large regional brands like Dillard’s and Rooms To Go are all active users of AAM data. Some of the top newspaper profiles accessed by media buyers included the New York Times, Chicago Tribune and Dallas Morning News, while top magazine profiles included Elle, GQ and Vanity Fair and top business publication profiles encompassed Atlanta Business Chronicle, Bloomberg Markets and JAMA, The Journal of the American Medical Association.
Throughout 2026, we will continue to expand our media solutions to ensure that media buyers find trusted, quality media partners from AAM.