AAM’s new Cross-Channel Audience Report shows a publisher’s unique audience offering with the nuance of how audiences engage across channels.
The new dataset includes:
- A unique audience metric that represents an unduplicated count of paid subscribers and authenticated users
- Gross counts that provide visibility into how audiences engage across channels
AAM publisher members have the opportunity to preview their latest data in the Cross-Channel Audience Report format. Here are four facts about the new dataset:
1. It reflects how publishers sell and how advertisers evaluate audiences
Media companies are building their brands through diversified channels, audiences and revenue models. The toolkits of today’s publishers include:
- Bundling print and digital subscriptions
- Providing premium content packages
- Building owned audiences via newsletters
- Running events to boost brand recognition and audience loyalty
- Creating communities on social media
As cross-channel reach expands and AI reshapes media, advertisers want authenticated, verified audiences and measurable outcomes.
AAM’s Cross-Channel Audience Report represents the breadth and depth of a publisher’s audience across channels, while also providing a unique audience metric. The report illustrates a media company’s total authenticated audience while still offering gross engagement by channel.
2. It streamlines reporting categories and updates terminology
The new Cross-Channel Audience Report consolidates previous reporting into four streamlined categories: print, desktop/mobile/app, digital edition and digital access platform (e.g., Apple News+).
Labels are also updated to reflect current industry terms. Previous “replica” digital editions are simply called “digital editions” on the new report. The term “nonreplica” is replaced with “desktop/mobile/app.”
This also simplifies reporting for publishers. For a paid bundled subscription, web, digital editions and print can each be claimed in the individual categories while the unique audience figure is net.
3. It is truly "cross channel"
All of these eligible channels contribute to the unique total audience number in the new Cross-Channel Audience Report:
If a channel has an audience and can be verified, it can be included.
4. It is a step toward a broader vision
While the Cross-Channel Audience Report is an important step toward furthering AAM’s mission of fostering a media ecosystem built on trust, transparency and accountability, we are working to integrate this validated first-party data directly into media planning and activation systems. AAM is collaborating with representatives from major agencies, advertisers and industry organizations on emerging areas that need transparency and compliance to drive the industry forward.
View FAQs and sample Cross-Channel Audience Reports in AAM’s Support Center.
