In our Circulation 101 columns, we explore some of the foundational knowledge needed to understand and analyze print and digital circulation. Whether you’re new to circulation and AAM or you’re a veteran looking for a quick refresh, we’ve got something for you.
Annual Frequency
The number of times a magazine is published in a year.
Print
The paper copy of a magazine.
Digital Issue
An online version of the magazine that looks the same as the print version.
Net of Considerations
The actual amount a consumer pays to subscribe to or purchase the magazine after subtracting any incentives like gifts or discounts.
Paid Subscriptions
Subscriptions purchased for at least one cent, net of considerations.
Verified Subscriptions
Free subscriptions distributed to readers likely to be interested in the magazine or to locations where individuals may read the magazine such as waiting rooms.
Single-Copy Sales
Single issues of a magazine sold at newsstands, racks or retail stores.
Analyzed Nonpaid Bulk
Magazines distributed for free at specific locations to recipients unknown to the publisher.
Total Circulation
The total number of copies distributed, including paid, verified and analyzed nonpaid bulk.
Rate Base
The publisher's estimate of how many magazines they expect to sell during the statement period.
Variance to Rate Base
The difference between total circulation and rate base.
You can download the full glossary of magazine publisher’s statement terms and definitions on our website.
