AAM’s Magazine Media 360° report measures U.S. magazine audience brands for 74 publications from 23 companies, including data for:
- Print and digital editions
- Websites
- Mobile websites
- Videos
- Total 360° audience
This chart highlights the top 10 magazine brands by total brand audience:
Top 10 Magazine Brands
Average Monthly Audience (000)
Q4 2023
| Magazine Brand | Total Brand Audience |
| People | 99,878 |
| Sports Illustrated | 64,666 |
| AARP the Magazine | 56,048 |
| Allrecipies | 55,421 |
| Good Housekeeping | 53,176 |
| Cosmopolitan | 31,347 |
| Time | 29,772 |
| Country Living | 29,028 |
| Southern Living | 28,401 |
| Better Homes and Gardens | 28,066 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2022:
Top 10 Magazine Brands
Average Monthly Audience % Growth
Q4 (2023 vs. 2022)
| Magazine Brand | Total Brand Audience |
| Health | 57.6% |
| Veranda | 34.2% |
| Food & Wine | 27.0% |
| EatingWell | 26.8% |
| Bicycling | 26.8% |
| Southern Living | 24.7% |
| Sports Illustrated | 24.6% |
| Petersen's Hunting | 24.3% |
| Elle Decor | 21.4% |
| Real Simple | 19.5% |
You can download the entire Magazine Media 360° report on our website.
