AAM’s Magazine Media 360° report measures U.S. magazine audience brands for 75 publications from 23 companies, including data for:
- Print and digital editions
- Websites
- Mobile websites
- Videos
- Total 360° audience
This chart highlights the top 10 magazine brands by total brand audience:
Top 10 Magazine Brands
Average Monthly Audience (000)
Q2 2023
Magazine Brand | Total Brand Audience |
People | 91,481 |
Sports Illustrated | 52,814 |
AARP the Magazine | 51,318 |
Good Housekeeping | 48,825 |
Allrecipies | 44,447 |
Better Homes and Gardens | 35,478 |
Cosmopolitan | 33,097 |
Taste of Home | 29,325 |
Us Weekly | 28,967 |
Time | 28,652 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2022:
Top 10 Magazine Brands
Average Monthly Audience % Growth
Q2 (2023 vs. 2022)
Magazine Brand | Total Brand Audience |
Motor Trend | 53.5% |
Veranda | 46.2% |
Star Magazine | 37.7% |
House Beautiful | 37.5% |
Elle Decor | 32.0% |
Sports Illustrated | 31.2% |
Real Simple | 26.8% |
Southern Living | 26.1% |
Good Housekeeping | 24.9% |
Petersen's Hunting | 23.2% |
You can download the entire Magazine Media 360° report on our website.