AAM’s Magazine Media 360° report measures U.S. magazine audience brands for nearly 80 publications from 24 companies, including data for:
- Print and digital editions
- Websites
- Mobile websites
- Videos
- Total 360° audience
This chart highlights the top 10 magazine brands by total brand audience:
Top 10 Magazine Brands
Average Monthly Audience (000)
Q3 2022
| Magazine Brand | Total Brand Audience |
| People | 79,506 |
| AARP The Magazine | 49,788 |
| Allrecipes | 41,547 |
| Good Housekeeping | 39,790 |
| Sports Illustrated | 37,528 |
| Better Homes and Gardens | 32,820 |
| Taste of Home | 29,401 |
| Cosmopolitan | 29,256 |
| Us Weekly | 27,664 |
| National Geographic | 25,678 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2021:
Top 10 Magazine Brands
Average Monthly Audience % Growth
Q3 (2022 vs. 2021)
| Magazine Brand | Total Brand Audience |
| Motor Trend | 76.3% |
| Garden & Gun | 31.7% |
| Game & Fish Magazine | 28.6% |
| Ducks Unlimited | 27.0% |
| Hot Rod Magazine | 19.5% |
| Magnolia Journal | 14.0% |
| TV Guide Magazine | 13.1% |
| Guns & Ammo | 13.0% |
| National Geographic Kids | 12.5% |
| Sports Illustrated | 8.6% |
You can download the entire Magazine Media 360° report on our website.
