AAM’s Magazine Media 360° report measures U.S. magazine audience brands for nearly 80 publications from 24 companies, including data for:
- Print and digital editions
- Websites
- Mobile websites
- Videos
- Total 360° audience
This chart highlights the top 10 magazine brands by total brand audience:
Top 10 Magazine Brands
Average Monthly Audience (000)
Q3 2022
Magazine Brand | Total Brand Audience |
People | 79,506 |
AARP The Magazine | 49,788 |
Allrecipes | 41,547 |
Good Housekeeping | 39,790 |
Sports Illustrated | 37,528 |
Better Homes and Gardens | 32,820 |
Taste of Home | 29,401 |
Cosmopolitan | 29,256 |
Us Weekly | 27,664 |
National Geographic | 25,678 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2021:
Top 10 Magazine Brands
Average Monthly Audience % Growth
Q3 (2022 vs. 2021)
Magazine Brand | Total Brand Audience |
Motor Trend | 76.3% |
Garden & Gun | 31.7% |
Game & Fish Magazine | 28.6% |
Ducks Unlimited | 27.0% |
Hot Rod Magazine | 19.5% |
Magnolia Journal | 14.0% |
TV Guide Magazine | 13.1% |
Guns & Ammo | 13.0% |
National Geographic Kids | 12.5% |
Sports Illustrated | 8.6% |
You can download the entire Magazine Media 360° report on our website.