AAM’s Magazine Media 360° report measures U.S. magazine audience brands for 75 publications from 23 companies, including data for:
- Print and digital editions
- Websites
- Mobile websites
- Videos
- Total 360° audience
This chart highlights the top 10 magazine brands by total brand audience:
Top 10 Magazine Brands
Average Monthly Audience (000)
Q2 2023
| Magazine Brand | Total Brand Audience |
| People | 91,481 |
| Sports Illustrated | 52,814 |
| AARP the Magazine | 51,318 |
| Good Housekeeping | 48,825 |
| Allrecipies | 44,447 |
| Better Homes and Gardens | 35,478 |
| Cosmopolitan | 33,097 |
| Taste of Home | 29,325 |
| Us Weekly | 28,967 |
| Time | 28,652 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2022:
Top 10 Magazine Brands
Average Monthly Audience % Growth
Q2 (2023 vs. 2022)
| Magazine Brand | Total Brand Audience |
| Motor Trend | 53.5% |
| Veranda | 46.2% |
| Star Magazine | 37.7% |
| House Beautiful | 37.5% |
| Elle Decor | 32.0% |
| Sports Illustrated | 31.2% |
| Real Simple | 26.8% |
| Southern Living | 26.1% |
| Good Housekeeping | 24.9% |
| Petersen's Hunting | 23.2% |
You can download the entire Magazine Media 360° report on our website.
