AAM’s Magazine Media 360° report measures U.S. magazine audience brands for 75 publications from 23 companies, including data for:
- Print and digital editions
- Websites
- Mobile websites
- Videos
- Total 360° audience
This chart highlights the top 10 magazine brands by total brand audience:
Top 10 Magazine Brands
Average Monthly Audience (000)
Q1 2023
| Magazine Brand | Total Brand Audience |
| People | 98,053 |
| Sports Illustrated | 53,577 |
| AARP the Magazine | 52,404 |
| Allrecipes | 46,968 |
| Good Housekeeping | 44,246 |
| Better Homes and Gardens | 34,143 |
| Cosmopolitan | 33,873 |
| Taste of Home | 33,714 |
| Time | 32,171 |
| Us Weekly | 31,280 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2022:
Top 10 Magazine Brands
Average Monthly Audience % Growth
Q1 (2023 vs. 2022)
| Magazine Brand | Total Brand Audience |
| Popular Mechanics | 29.9% |
| Veranda | 28.8% |
| Star Magazine | 27.8% |
| Reader's Digest | 26.4% |
| The Healthy | 25.2% |
| Game & Fish Magazine | 24.0% |
| Hot Rod Magazine | 20.5% |
| In-Fisherman | 19.9% |
| Dwell | 18.0% |
| Real Simple | 17.3% |
You can download the entire Magazine Media 360° report on our website.
