AAM’s Magazine Media 360° report measures U.S. magazine audience brands for 74 publications from 23 companies, including data for print and digital editions, desktop and mobile web, videos and total 360 audience.
Here are some key highlights comparing Q1 2024 to Q1 2023 data as well as top 10 magazine brands by total brand audience and brand audience growth:
Print and Digital Editions
Print and digital editions were up 1.6% overall. This suggests that readers continue to value the tangible, curated experiences that magazines offer, whether in hand or on screen. Notably, 76% of the brands in this segment saw growth, with Bicycling (up 43.4%) and Town & Country (up 37.3%) leading the charge.
Desktop and Mobile Web
Desktop web was down 12%, while mobile web decreased 4.9%. Some brands like Health (up 52.6%) and Food & Wine (up 49.0%) saw increases in desktop web, indicating that niche and specialized content can draw significant web traffic. Men's Journal (up 121.3%) and AARP The Magazine (up 92.7%) showcased the potential of mobile engagement.
Video
Video showed varied performance across brands with an overall decline of 23.2%. Country Living (up 1,078.9%) and Harper's Bazaar (up 222.9%) exemplified how video can be a format for engaging storytelling.
Total 360 Audience
Total 360 audience, which encompasses all platforms, saw a decline of 3.3%, but nearly half of the brands (48.6%) experienced growth. Brands like Health (up 57.8%) and Outside (up 30.4%) demonstrated the potential of a multi-platform approach.
This chart highlights the top 10 magazine brands by total brand audience:
| Magazine Brand | Total Brand Audience |
| People | 104,509 |
| AARP the Magazine | 59,198 |
| Allrecipies | 53,899 |
| Sports Illustrated | 53,357 |
| Good Housekeeping | 40,248 |
| Cosmopolitan | 29,873 |
| Time | 29,087 |
| Us Weekly | 26,571 |
| Southern Living | 26,428 |
| Better Homes and Gardens | 24,926 |
And this one shows the top 10 magazines based on brand audience growth compared to the same period in 2023:
| Magazine Brand | Total Brand Audience |
| Health | 57.8% |
| Outside | 30.4% |
| Bicycling | 28.8% |
| Midwest Living | 23.0% |
| Texas Monthly | 20.3% |
| Food & Wine | 19.8% |
| Harper's Bazaar | 19.5% |
| Game & Fish Magazine | 18.7% |
| Elle Decor | 17.3% |
| Southern Living | 16.9% |
You can download the entire Magazine Media 360° report on our website.