by Tom Drouillard, AAM CEO and Managing Director
Significant progress has been made since the Alliance for Audited Media (AAM) and BPA Worldwide officially merged in March. I’d like to provide an update on the new organization and what you can expect in the coming months.
Our team continues to connect, evaluate standards and reporting options, and determine what assurance solutions provide the best opportunities to drive better visibility for media companies, ROI for buyers and accountability for the industry.
Here are some updates on key initiatives:
Our organization is now operating with one secure, automated client database, which allows for a streamlined billing process. As a result, starting with the July 2023 billing period, all BPA media members will see invoices from AAM. Other BPA members and Tech Assurance clients will receive invoices from AAM on their normal billing schedule.
Creating One Data Destination
One of the main goals of bringing AAM and BPA together is creating a single data destination to help buyers buy and publishers sell. We are excited to share that BPA publishers have the option to access AAM’s report filing platform and suite of services with the June 2023 filing period. BPA publishers may file as usual using the OFS platform. If publishers choose to file with AAM, they will receive a custom Brand View profile and access to AAM’s Media Intelligence Center, where their current and historical data will be featured. If you are interested in learning more, please let us know. Stay tuned for more information on how we are moving to one filing/data platform.
New Products, Services and Initiatives
Many more initiatives are in the works for the new organization. The audit process is being streamlined to make it more efficient and effective for our news, consumer and business media clients.
We are also exploring new areas such as helping advertisers and agencies identify brand-safe inclusion lists and creating sustainability solutions to provide our members and the entire media marketplace as sustainability in media gains momentum.
Development on the digital front continues by providing independent verification and counsel for digital ad delivery and measurement in desktop, display, mobile web, mobile app, CTV, OTT, digital-out-of-home, point of care, privacy and more.
Most importantly, we are committed to improving the experience and value for our members and the media buying community, whether that’s new or updated standards, new processes or new technologies.
We look forward to sharing more updates as they develop. Please let us know if you have any questions about the integration.