Point-of-Care Audit Guide for Media Buyers

August 4, 2022

 

Point-of-Care Audit Guide for Media Buyers

Point-of-care advertising is booming. Global consulting firm ZS estimates that pharma ad spend in point-of-care (POC) will reach $870 million by the end of 2022. Advertisers are increasing their investment in a space that delivers a highly engaged audience eager to learn more about their conditions and treatment options.

But wherever media investment grows, so does the need for accountability. Audits have long been a staple in traditional media but are a newer concept in point-of-care marketing. As more money enters the ecosystem, advertisers are demanding a higher level of accountability. Independent, third-party audits are the answer.

This guide covers:

  • What an audit is
  • How an audit works
  • Steps buyers can take to foster greater transparency in POC media

Topics: Point-of-Care, White Paper

Return to News & Views