Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
It’s time to get real. In this white paper, we outline three uncomfortable truths about digital ad fraud:
- Ad fraud occurs on both fake and legitimate websites.
- Illegitimate traffic sourcing is the main cause of fraud.
- Ad fraud measurement does not minimize ad fraud.