AAM Clients Among This Year’s Record Number of TAG Certifications

March 21, 2024

by Rich Murphy, President


TAG (Trustworthy Accountability Group) announced a record number of TAG certifications to companies that comply with its standards and best practices for anti-fraud, brand safety, anti-malware and transparency. Of the 321 seals awarded, 68 certifications were achieved through independent validation by AAM, with 11 AAM clients receiving TAG Platinum status for earning three or more seals.

The independent validation process is a rigorous review of companies’ compliance with TAG’s program requirements. We’re pleased to see more organizations electing to support their claims through third-party validation. The TAG programs are designed to increase trust, transparency and confidence in the digital media ecosystem. AAM is a proud TAG member and compliance partner on this journey.

Improving the supply chain with more transparency requires industrywide commitment and participation. TAG Certified companies elevate the industry by demonstrating their ongoing commitment to creating high-quality, transparent ad environments and systems. We applaud all TAG Certified clients for this achievement.

AAM clients that obtained TAG Seals this year are:

Adform Amazon Anura
Bid Switch Captify Criteo
Digital Turbine DirecTV Disney Digital Studio Services
Disney+ Hulu Encore Freewheel
Google Index Exchange inMobi
Kroger Madhive Magnite DV+DV+

Magnite StreamingStreaming

Match Media Group NBC Universal




Publicis Media PubMatic Sovrn
TikTok Tripadvisor Twitch
White Bullet Xandr Yahoo Ad Tech

Companies that achieve TAG certification can also be found in the TAG Registry.



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