AAM Answers: What is a Digital Publisher Audit?

July 8, 2022


While programmatic advertising has made digital media buying more efficient, it has also created challenges such as a lack of transparency and digital ad fraud. The industry has created several solutions to look at fraud from the advertiser’s perspective, but until now a solution hasn’t existed to address the problem at the publisher level.

In this edition of AAM Answers, we discuss Digital Publisher Audits, how they work and the benefits for buyers and sellers.



Topics: Digital

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