The IAB Tech Lab recently announced the launch of its Transparency Center, an online resource that aggregates company data from across the supply chain to help buyers and sellers learn more about the industry standards and compliance programs their digital advertising partners adhere to, including the AAM Digital Publisher Audit.
All publishers that participate in the AAM Digital Publisher Audit are included in the Transparency Center within the Compliance Registry section via both browsable data tables and an API that media buyers can use to enable bidding on AAM-audited domains. Meredith Corporation, Trusted Media Brands and American City Business Journals are among the brands already included.
AAM was the first industry compliance program to collaborate with the IAB Tech Lab to integrate its list of audited digital publishers into the Compliance Registry, which includes companies that have successfully completed select industry compliance programs.
AAM is proud to offer this API in the IAB Tech Lab Transparency Center, as it helps digital advertising participants save time and resources by accessing multiple industry datasets in one location to enable safe, trusted transactions. Other data listed in the Transparency Center’s Compliance Registry include industry programs for podcast compliance, Open Measurement SDK Compliance and the IAB UK Gold Standard. The Transparency Center also includes data sets focused on corporate business identifiers and supply chain attributes such as Authorized Sellers. The IAB Tech Lab is hosting webinars on Aug. 25 and 26 to introduce the Transparency Center.
The AAM Digital Publisher Audit is a new audit program that differentiates quality publishers to help marketers make better, more productive media investments while giving publishers a greater share of ad revenue. AAM is currently offering the audit to all AAM publishers at no charge through 2021. Contact us to learn more about the program.