Brian Condon, EVP, Commercial Development
The AAM Digital Publisher Audit is a new audit solution designed to identify publishers who provide advertisers with quality platforms and valid human audiences. Without publisher audits, it is difficult for marketers to distinguish legitimate publishers from fraudulent ones in the marketplace.
AAM developed the audit with the support of more than 100 websites from nine major publishing companies in the U.S. and Canada, including Meredith Corporation, American City Business Journals and The Globe and Mail. The audit will be available free of charge to AAM’s publisher clients through the end of 2021 to quickly grow the universe of audited digital media inventory.
To make it easy to find AAM-audited digital publishers, we created the AAM Audited Domain List. Here we discuss the list and how marketers can use it to make more informed media buying decisions.
What is the AAM Audited Domain List?
The AAM Audited Domain List is a file of all publishers who have completed the AAM Digital Publisher Audit. Once the initial audit is complete and benchmarks are established, website traffic is monitored continuously to provide ongoing assurance. The AAM Audited Domain List recognizes publishers who are demonstrating their commitment to providing greater transparency by participating in a third-party audit.
Where can I find the list?
The AAM Audited Domain List can be downloaded from AAM’s website.
How often is the list updated?
The AAM Audited Domain List is updated monthly. AAM distributes the list to media buying organizations as well as individuals who opt in to receiving the list.
How can media buyers use the list?
Media buyers can use the AAM Audited Domain List to find quality publishers, create inclusion lists and prioritize audited websites in DSPs. Marketers can encourage their media partners to participate in the audit by including it in RFPs. Additionally, AAM is working with the IAB Tech Lab to distribute AAM’s list via its compliance registry, which will enable bidding on AAM-audited domains. By investing in audited publishers, buyers redirect ad dollars away from risky websites toward legitimate ones, which leads to better campaign outcomes and improved ROI.