Billions of dollars are invested in digital advertising without a foundation of media assurance to prevent ad fraud and prioritize quality, causing marketers to waste ad dollars and forcing quality publishers to compete for revenue with other websites that run ads.
We’ve partnered with The Marketoonist to produce this media buying guide that introduces a digital assurance solution and takes a practical approach to explaining:
- Common ad fraud misconceptions
- Why it’s important to take a multi-layered approach
- What a publisher audit is
- The benefits of buying audited media
- One buyer’s journey in implementing these solutions
