Video: How Publisher Audits Reduce Fraud Risk and Improve ROI

April 6, 2021

 

Digital ad fraud is a multibillion-dollar global problem that negatively affects everyone involved: marketers waste their ad spend and publishers lose out on ad revenue. It’s important for all sides of the industry to understand the problem and solutions available to make an impact.

AAM recently partnered with Adweek to explain the roles industry groups play in the effort to reduce fraud, how initiatives from AAM, IAB, TAG and MRC work together to create a stronger total solution and why it’s important for marketers to partner with audited digital publishers to maximize ROI.

Learn more in this brief video from Adweek’s Microlearning Series.

 

Topics: Digital

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